Making something better is not just adding more to it

Many businesses get caught in the trap that they think they need to keep adding to your marketing (or all their elements of their business) to make it better

But as with the great quote from Antoine de Saint-Exupery:

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupery

We always say a good marketing strategy is about what you will not do as much as you what you will do.

So with all elements of your marketing what can you remove to make it even better, what is there that you don’t need to engage with your target customers?

Your market research should tell you what is working well at connecting with your desired target segments, focus on making that excellent and get rid of the rest!

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