Because as a group customers generally get things right, as a group their needs and wants are evident
If a group of customers chose to buy or not to buy that’s generally accurate feedback about your offering
As a group you can get quality information for market research and customer insights
But the risk comes with some individual customers, they might not represent the whole market
Whilst we want Individuals to provide feedback and complain if needed but you shouldn’t always get caught up thinking that their one voice is the most important
The individual might be the one that shouts the loudest but in actual fact they aren’t the target market for your product or service
That could be the point where you graciously help them find a different company to meet their needs and focus on your customers, the group that are right!
Get the weekly email straight to your inbox