Most small business owners guard their new ideas or innovations like they are holding the Crown Jewels.
In reality however an idea is worth nothing!
What matters is the execution that you put behind the idea and maybe even a bit of luck.
The first stage that will be the hardest if you have to keep you idea a secret is testing the market for your new concept.
Without this you won’t be able to validate or improve on your idea.
Seldom do business owners bring a successful idea to market fully formed – you need to get feedback from your target customers and ensure you are appropriately meeting their needs.
So instead of throwing about NDAs or keeping an idea safe in your head and doing nothing about it – get to work and start talking to prospective customers to see if your new thing will actually work!
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