You need your own metrics to track for your business growth

If you send your time worrying about engagement and reach on things like Facebook you are wasting time

These platforms have been found again and again to overstate these numbers

You’ll have been chasing big numbers that don’t necessarily lead to you making more sales

So instead create your own game and track the things that matter

Maybe it’s the number of new leads you get each day/week/month

Perhaps you want to spend less time working for the same returns so track the amount of time you work and start to scale back

Whatever the metric you chose make sure it matters to your business not just someone else’s

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